Privacy Policy

Last updated: April 2026

Who we are

Lux Medellín ("we," "us," "our") is a concierge and travel experience service based in Medellín, Colombia. We help travelers plan trips, book accommodations, and arrange experiences through WhatsApp and our website.

Information we collect

We may collect the following when you contact us or use our services:

Name and contact information (phone number, WhatsApp, email)
Travel dates, group size, and preferences you share with us
Payment information (processed through secure third-party providers — we do not store card details)
Website usage data (pages visited, device type) via standard analytics

How we use your information

To plan and deliver your Medellín experience
To communicate with you about your trip via WhatsApp or email
To improve our services and website
To send follow-up or promotional messages (only with your consent)

Sharing your information

We do not sell your personal information. We may share limited details with trusted local partners (villa managers, drivers, restaurants) strictly to fulfill your booking. All partners are vetted by our team.

Data security

We take reasonable measures to protect your information. WhatsApp conversations are end-to-end encrypted by default. Payment processing is handled by PCI-compliant third-party providers.

Your rights

You can request to view, update, or delete your personal information at any time by messaging us on WhatsApp at +57 301 247 9490.

Cookies

Our website may use cookies and local storage for basic functionality (e.g., remembering if you've seen the welcome video). We do not use invasive tracking cookies.

Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page.

Contact

Questions about your privacy? Message us on WhatsApp.